Phase III · Wellness Industry · 2013–2014

From ITto Wellness.International Weight Loss Coach · cellRESET · Middle East

September 21–22, 2013. SAP Arena, Mannheim. 15,000 international partners. One competition across 40 countries. One winner — representing Dubai.

🏆 1st Place Globally €5,000 Cash Prize SAP Arena · Mannheim 40 Countries 15,000 Audience

Company

PM-International AG

Period

2013 – 2014

Title

International Marketing Manager

Peak

1st Place · SAP Arena · Sept 2013

Dr. Senthil Kumaran at PM-International AG headquarters with colleagues

Dr. E. Senthil Kumaran · PM-International AG · Mannheim, Germany · 2013

International team at SAP Arena, Mannheim

International team · SAP Arena, Mannheim · September 2013

September 21–22, 2013 · Mannheim, Germany

SAP Arena.
20th Anniversary.
World Champion.

PM-International's 20th Anniversary World Congress gathered 15,000 international partners from 40 countries at one of Europe's premier indoor arenas. A global sponsoring competition ran from June 15 to July 31, 2013 — six weeks, every country, one metric: the most new first-line team partners and Managers recruited.

Dr. E. Senthil Kumaran, operating from Dubai, UAE, claimed 1st Place across the entire world and was called to the stage before 15,000 witnesses to receive the €5,000 cash prize.

🏆 1st Place · 40 Countries 💶 €5,000 Prize 🎪 SAP Arena Mannheim 📅 Sept 21–22, 2013 🌍 Representing Dubai · UAE

€5,000Cash Award

15,000Live Audience

40Countries Competing

46Days of Competition

"Standing on that stage before 15,000 people, receiving the €5,000 prize as the Number One Sponsor in the World — that is what it means to build skills the world cannot ignore."

— Dr. E. Senthil Kumaran · SAP Arena · September 2013

Official Competition

1st Prize · € 5,000

E. Senthil Kumaran
International Marketing Manager, Dubai

📄 View Official Document →

The Origin Story

From IT Professional to International Weight Loss Coach

A bold leap from technology into wellness — recruited, trained and trusted to bring Europe's cellRESET programme to the Middle East.

Dr. E. Senthil Kumaran's entry into PM-International was not by chance — it was by design. Manfred Schulz and Katharina Schulz, the Switzerland-based heads responsible for expanding the cellRESET Weight Loss Programme into the Middle East, identified Dr. E. Senthil Kumaran for his exceptional communication skills — a seasoned IT professional making a bold leap into wellness.

After personally meeting, evaluating and training him on PM-International's FitLine Wellness Products and the cellRESET programme, they appointed him International Weight Loss Coach — bringing this proven European programme to the UAE for the very first time.

That same month, PM-International AG launched its 20th Anniversary International Sponsoring Competition — open to all distributors across 40 countries, running June 15 to July 31, 2013. Dr. E. Senthil Kumaran entered. And won 1st Place worldwide — €5,000 cash prize, presented before 15,000 international partners at the SAP Arena, Mannheim, Germany on September 21–22, 2013.

PM-International AG · Key Facts

Founded 1993 by Rolf Sorg · Schengen, Luxembourg

Operations across 40+ countries globally

Annual turnover $3.25 billion (2024)

Exclusive NTC® — Nutrient Transport Concept

FitLine Supplements + BeautyLine Cosmetics

Developed in Germany · Strict GMP standards

Listed on Cologne List® for clean sport

Road to the SAP Arena

The Competition Timeline

Early
2013

Joining PM-International · Dubai

Dr. Senthil joined PM-International as International Marketing Manager based in Dubai, UAE. Armed with 4 years of digital team-building expertise from MyVideoTalk, he immediately applied those skills to the wellness product space.

June
2013

20th Anniversary Competition Announced

PM-International launched its global competition across all 40 countries. The prize: €5,000 for 1st Place. The metric: most new first-line team partners and Managers recruited within the competition window of June 15 – July 31, 2013.

Jun 15–
Jul 31

46 Days · Dubai vs The World

Using every digital skill from the MyVideoTalk years — virtual presentations, video outreach, systematic follow-up — Dr. Senthil outpaced competitors across 40 countries.

"The same precision that built 389 binary cycles in MyVideoTalk now built the world's fastest-growing PM-International team."

Sept
2013

Journey to Germany · The Stage Awaits

Dr. Senthil travelled to Germany for the 20th Anniversary World Congress — the home of PM-International's origins, manufacturing, and headquarters. The stage for a career-defining recognition.

Sep 21–22
2013

SAP Arena · 1st Place · €5,000 · 15,000 Witnesses

Before 15,000 international partners at the SAP Arena — one of Europe's largest arenas — Dr. E. Senthil Kumaran was called to the stage as the Number One Sponsor in the World. The €5,000 cash prize was presented. History made.

The Product Range

FitLine — Powered by NTC®

Premium European nutritional supplements and cosmetics, developed in Germany.

FitLine Activize Oxyplus

Morning energy formula. Vitamin B complex, Vitamin C, Guarana Powder. Contributes to normal energy metabolism and reduction of tiredness. The energising start to the FitLine daily protocol.

FitLine Basics

Morning fibre and enzyme supplement with probiotics, prebiotics, Vitamins C & E, Selenium. Supports immune function and digestive health with live lactic acid cultures.

FitLine PowerCocktail

The flagship — Activize + Basics combined in one portion bag. 30 x 22g monthly supply. Rich in Vitamin C, E, B-complex and Selenium. The most popular product in the FitLine range worldwide.

FitLine Restorate

Evening regeneration formula. 10 highly nutritious minerals — Zinc, Calcium, Magnesium, Selenium. The ideal night-cap for recovery and overnight cellular regeneration.

Sports Range

Protein Ultra bar (30% protein, all essential amino acids) and Fitness-Drink — a 3-phase concept for before, during, and after sport. Magnesium supports normal muscle function.

BeautyLine Cosmetics

Laurent Cristanel premium skincare — Anti-Aging System, Cleansing System, Q10 Oxy Repair. NTC® technology delivers active ingredients to the deepest skin layers.

NTC®

PM-International's patented Nutrient Transport Concept ensures nutrients are absorbed at cellular level for maximum bioavailability. Every FitLine product is manufactured in Germany under strict GMP standards and listed on the Cologne List® for clean sport.

The Skills Bridge

How MyVideoTalk Built This Win

The tools changed. The methodology did not.

MyVideoTalk Foundation · 2009–2013

Digital Skills That Transferred Directly

Video email outreach — recruit prospects without physical meetings
Live virtual presentations to 50 people simultaneously
Dual Core binary management — disciplined team architecture
Global team building across geographies without travel dependency
10-Star precision — systematic, metrics-driven execution

PM-International Application · 2013

How Those Skills Won the World

Virtual product presentations across UAE and the region
Systematic 46-day recruitment sprint — same MVT discipline
Built first-line partners faster than any distributor in 40 countries
Digital follow-up sequences — no lead left uncontacted
SAP Arena result: proof that digital mastery wins any industry

The Legacy

What PM-International Proved

🌍

Skills Are Transferable

The digital team-building skills from MyVideoTalk transferred completely to a physical product company. The tools changed — the methodology didn't. A world-class marketer wins in any industry.

🏆

Global Stage Credibility

Being recognised as Number One Sponsor across 40 countries on a stage of 15,000 at SAP Arena established international credibility that no certificate could replicate. The market voted.

🌿

Wellness Foundation

PM-International's science-backed philosophy — NTC®, GMP manufacturing, Cologne List® standards — shaped Dr. Senthil's wellness approach, directly informing the Trévo Country Director chapter that followed.